Hi, My name is Misha and I am happy to welcome you to my platform.

After several years of learning how to do a proper research on different markets and graduating with a B.B.A in Marketing degree from the American University in Bulgaria, I decided to take my passion to another level. By creating this website, I want to keep following the latest global trends and share with you what impacts directly and indirectly the fashion, the beauty & the lifestyle business and how we can prepare for what’s next.

Courses such as Marketing Research, Consumer Behavior, Marketing Strategy, Visual Communication, Writing for Media, Strategic Management, Entrepreneurship and etc. taught me the fundamentals of modern brands communications and how adaptability to the new and constant changes is a key factor for success. My background also includes participation in real life projects with well-known companies and startups, marketing competitions, group projects, and diverse business events.

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global news.

Peer-To-Peer (P2P) Marketing As a Powerful Approach To Reach More Customers

Is the future of commerce in the hands of influencers or actually in the people we know? Brand trust is believed to be one of the most valuable assets for businesses and it plays a big role in the buying decision process, but what does it mean in today’s world and how do brands win … Continue reading Peer-To-Peer (P2P) Marketing As a Powerful Approach To Reach More Customers

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